Pakistani exhibitors will participate in the forthcoming Beautyworld Middle East 2018 expo being held at the Dubai International Convention and Exhibition Centre in a from 8th-10th May. The three-day event is establishing itself as the prime gateway for international beauty majors looking to do business in new and emerging markets.

Trade Development Authority of Pakistan (TDAP) is providing subsidized stalls. Each stand is available for only Rs 300, 000/- whereas the real cost is around Rs 560,000.

Last year, around 1,580 exhibitors from 60 countries and 42,012 trade buyers from more than 135 countries made their way to Dubai. It is an exhibition where Pakistan can sell to the entire world and more than 135 countries' buyers represent their countries there. Last year, 25 Pakistani exhibitors participated in Beautyworld Middle East.

Copyright Business Recorder, 2018